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The Client:ICI (Imperial Chemical Industries), an international manufacturer of specialty polymers, flavors and fragrances, electronic materials and adhesives, and the manufacturer of Glidden Paints.
The Challenge:
To give ICI’s North American Benefits Web Site a fresh, new look and feel to go with its fresh, new features and functionality. Also, to package a keytag within an eye-catching mailer to inform employees of the new benefits website, as well as to explain the new features.
The End Result:
A direct mail piece that delivered an educational overview of the new site coupled with a handy reference keytag...and a better organized and more user-friendly online environment for the employees of ICI.
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“We will not hesitate to recommend Alchemy to colleagues. . .”
–Amy Canary, Advanced Practice Foundation
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