The Challenge:
To put a “face” to the MorFit name that would appeal to serious athletes and fitness professionals, while being diverse enough to work within standard marketing channels and as a brand icon on garments. The creation of this brand would lay the foundation upon which the business’ framework would be built. Alchemy and MorFit agreed that they needed a close marketing partnership to build this framework effectively.

The End Result:
Alchemy has partnered with MorFit to create many layers of their branding campaign, beginning with their marketing strategy and brand identity. Our excitement about the new brand was reinforced when it won top honors and was published in a national corporate identity design annual! As we moved forward with their marketing plan, we developed an edgy T-shirt promotion that was delivered to potential customers in a drive to expand their account base. Alchemy has also assisted MorFit in developing their online presence, photography, apparel tags and stationery, all geared towards MorFit’s mission and the achievement of their marketing goals.

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