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The Client:National Starch and Chemical Company, a $3+ billion international manufacturer of specialty starches, polymers, electronic materials and adhesives.
The Challenge:
To summarize the previous year’s accomplishments, creating a “year in review” for National Starch’s employees and customers, as well as the financial community.
The End Result:
A 28-page book showing the highlights – both verbally and photographically – of each of the four global divisions, as well as the company-wide accomplishments in sustainability and community involvement. Each year, this book serves as the main corporate marketing tool. Employees around the globe use these books to educate people about the depth and breadth of the company.
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“. . .it's been unbelievable how they added to our marketing program.”
–Lu Ann N. Einholz, Ross University
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