The Client: Ordinary Success, a company that educates, motivates and empowers individuals to achieve greater success in their personal and professional goals.

The Challenge:
To gracefully and powerfully transform an individual identity (that of Joanne Dennison, a nationally known speaker and educator) into a corporate entity (Ordinary Success) without losing the “personality” of Joanne’s original logo. When Alchemy worked with Joanne to develop her individual identity, the success of the icon was immediate and powerful. Her colleagues instantly responded to the icon, saying it was “so Joanne”. With such a strong icon already in place, we had to follow through with something equally as “Joanne”…but more.

The End Result:
This metamorphosis happened on many levels – as Joanne expanded her offerings and her vision of the company, her marketing needs changed as well. Alchemy worked with Joanne and her staff to transform the brand into the Ordinary Success entity, both visually and strategically. This was followed closely by an all out marketing campaign for her first official Ordinary Success event, Party Like Its Tomorrow, which included the branding, Web site, direct mail campaign, 5-year planner, email blasts, advertising and promotional items. 

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